Toulminizing GE

The general electric advertisement claims that GE is making the world a better place. The qualifier is that ecoimagination is “just one way” the world is better. Their reason is that their locomotive is the cleanest GE locomotive ever. Their warrant is implied that a clean environment makes the world a better place. They back this up with the advertisement which focuses on nature while leaving their locomotive in the background. The evidence leaves out the cleanliness of other competitors locomotives along with how clean their other locomotives are. It also leaves out any numbers, research, or statistics to support that their locomotive is eco-friendly.